Steve Jobs' yacht Venus unveiled in Aalsmeer, The Netherlands

以上部份相關資料來自於以下網站，僅供參考；

1．Apple
2．Apple Taiwan
3．Internet Surf 

Enjoy! 

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今天一進官網首頁，既會看到紀念賈伯斯逝世一週年的影片和一封 Apple CEO - Tim Cook 寫的信。

 

 

 

 

 

 

 

 

 

 

 

 

以上部份相關資料來自於以下網站，僅供參考；

1．Apple
2．Apple Taiwan
3．Internet Surf 

Enjoy! 

JOIN! AppleDoMiSo Facebook

'You've got to find what you love,'

賈伯斯-史丹佛畢業典禮演說(求知若飢 大智若愚)
Steve Jobs' 2005 Stanford Commencement Address 2005/6/12

Transcript:
This is a prepared text of the Commencement address delivered by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, on June 12, 2005.

07:30

I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.

The first story is about connecting the dots.

I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?

It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: "We have an unexpected baby boy; do you want him?" They said: "Of course." My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.

And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.

It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:

Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.

None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it's likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.

Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

My second story is about love and loss.

I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.

I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down - that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.

I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance. And Laurene and I have a wonderful family together.

I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle.

My third story is about death.

When I was 17, I read a quote that went something like: "If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.

Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die. It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.

I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I'm fine now.

This was the closest I've been to facing death, and I hope it's the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:

No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.

Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: "Stay Hungry. Stay Foolish." It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.

Stay Hungry. Stay Foolish.

Thank you all very much.

12 Inspirational Quotes From Steve Jobs

BuzzFeed 整理出蘋果教主 Steve Jobs 生前的 12句勵志型箴言

我想改變這世界的法則。
原文：我想在宇宙中製造點聲音。

創新是決定成為領導者或是跟隨者的關鍵。

你想下半輩子繼續賣糖水，還是抓住一個改變世界的機會？
註：賈伯斯在1983年挖角百事可樂的 John Sculley 時，對他說的話。諷刺的是，後來John Sculley不但聯合董事會趕走 Steve Jobs，還讓蘋果於1993年瀕臨破產。

當一個好點子出現在我面前，我的一部分工作就是把這個點子傳播給其他人知道，了解其他人的看法、放任他們提出疑慮，讓我公司最強的百人團隊審視這個點子。
不動聲色地讓不同的人發掘不同的可能性，你知道的，就是盡量深入探索。
註：此語為賈伯斯在談論與蘋果公司最佳的百人員工時提出。  

你的時間有限，不要浪費時間虛耗在別人的生命中，不要陷入別人信奉的教條中，那不過是經他人思考過的結果罷了，別讓自己內心的聲音被其他人的囉唆蓋掉了。
最重要的是，鼓起勇氣跟隨你的心靈與直覺，它們才知道你想成為怎樣的人。

全世界最有錢的人也無法將財富帶入棺材中...對我來說，夜晚入睡前能為自己達到的美好成就喝采重要多了。

人們都以為，所謂專注開發質精量少的產品策略，代表只需要找出最佳的產品做出來就是了，但那意謂著人們只看到表面；事實上這種策略也代表你必須要對另外100個絕佳產品概念說「不」，這意味著你必須極為謹慎地做出選擇。

讓自己成為完美的標準，不是所有人都能承受他人期待完美的眼光。

質重於量，你打一支全壘打比兩支二壘安打好多了。

我是我所知道的人當中，唯一一個在一年內敗掉2.5億美金的人，這在改造我的個性上產生了關鍵的作用。

保持進取之心...記得執著的傻勁。
註：於2005年在史丹福演講時，將這句曾在雜誌上看到的話分享給所有的學生。

就因為是我們自己的人生，所以必須把握每一次機會並全力以赴。
你知道嗎？人生苦短，一旦我們做了會消耗許多時間的重大抉擇，那最好是要值回票價。

我永遠會與蘋果同在。

我希望在我的一生中，我跟蘋果的生命會像織錦一樣彼此纏繞，我將會缺席幾年，但我會回來。（ 1985）

成功的沉重被再次成為菜鳥的輕盈取代，對一切都沒有那麼肯定了。這讓我更自在地進入我生命中最有創意的階段。（ 2005）

每件事都有不好的一面；每件事都有預料以外的結果。我所見過最有侵蝕力的科技就是電視－不過，話說回來，從好的方面看，電視也是很令人讚嘆的。（2003）

大多時候，人們在你給他們看他們要什麼之前，並不知道自己要什麼。（1998）

當你開始要解決一個問題時，你第一個想到的解決方案會很複雜，大多數人也會在此打住。但如果你一直探索，與問題共處，然後像剝洋蔥一樣抽絲剝繭後，通常可以找到很優雅簡單的解決方案。（2006）

創意只不過是連結事情而已。當你問有創意的人才，他們怎麼做到的，他們會有點罪惡感，因為他們沒做，只是看到了這件事。過一陣子後，這些事情對他們來說是顯而易見的。

我們只是對我們做的事情有熱情而已。（1985）

抱歉，不過是真的。有小孩以後，你看事情的角度會不一樣。我們出生了，我們活了短短的一段時間，然後我們將死去。這事情一直都是這樣（1993）

Apple ~ Steve Jobs 1955-2011

相關產品發表演說蘋果共同創辦人~賈伯斯(Steve Jobs)辭世~享年56歲
Apple founder Steve Jobs dies
died Wednesday. He was 56.

一手打造蘋果傳奇的賈伯斯，不僅改變了許多人使用科技的習慣，也掀起了一波通訊的新革命。

If you would like to share your thoughts, memories, and condolences, please email rememberingsteve@apple.com 

About 賈伯斯(Steve Jobs)

• 賈伯斯1955年2月24日生於舊金山，生母是1名單親媽媽。他在不到1週大時，被加州山景市（Mountain View）1對夫妻領養。
• 賈伯斯大學僅入學1學期後就離開學校。
• 1976年(21歲時)，在自家車庫和26歲的佛尼亞克（Steve Wonzniak）創辦蘋果公司。
• 在賈伯斯帶領下，蘋果推出第1台麥金塔電腦（Macintosh），在1980年代廣受歡迎。
• 因內部權力鬥爭，賈伯斯在1985年離開蘋果，創辦NeXT電腦公司。
• 賈伯斯在1986年以盧卡斯影業（Lucasfilm）的電腦動畫部門前身，共同創辦皮克斯動畫公司（Pixar），製作出「玩具總動員」等賣座電影。
• 在1996年蘋果以4億2900萬美元買下NeXT，賈伯斯也再次成為蘋果之首。
• 2001年推出iPod。
• 2004年，賈伯斯因為胰臟癌首度請病假。
• 2009年，賈伯斯又因為肝臟移植動了大手術。
• 2011年，賈伯斯第三度請病假。
• 自2001年推出iPod，到後來發表的iPhone以及iPad，蘋果股價在短短10年內，股價漲幅高達3600%，成功讓「爛蘋果」變成「金蘋果」，也讓賈伯斯的名字從此與蘋果畫上等號。
• 賈伯斯在2011年8月24日宣布辭去蘋果執行長一職，改由營運長庫克（Tim Cook）接班。
• 2011年10月，賈伯斯辭世享年56歲。

延伸閱讀 

	悼念 The World Responds To The Death Of Steve Jobs  Steve Jobs 與 Bill Gates 一同接受 All Things Digital 訪問 Bill Gates and Steve Jobs at the D5 Conference
	生前的 12句勵志型箴言 12 Inspirational Quotes From Steve Jobs 賈伯斯寫真 Photos Album 史丹佛畢業典禮演說(求知若飢 大智若愚) Steve Jobs' 2005 Stanford Commencement Address
	WWDC Keynoye Address 早期相關產品發表演說
	蘋果的歷史 Apple History

The complete interview with 
Bill Gates and Steve Jobs at the D5 Conference. July 8, 2007

2007 年 Steve Jobs 與 Bill Gates 一同接受 All Things Digital 訪問

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